CASE STUDY · HEALTH

MEDVi

Sample ads we made for MEDVi, and what changed once their creative testing ran on diffusr formats.

The resultsbefore → after diffusr

Win rate

7.1%→13.2%

Avg cost per winner

$800→$126

Creatives launched in 30 days

Formats we used

Fern Cardboard craft Lego Zack D Films style Claymation Luxury hypermotion Podcast clips Street interview CTE explainer UGC + b-roll

Sample ads we made for MEDVihover to play

24S

Getting the tower up, then dropping

ED as an unwinnable whack-a-mole

Dodging sex all weekend away

Fix one and another pops up

Solve the start, forget the finish

Cardboard craftHealth

Sure he's too young for this

Moved the problem twenty minutes later

Cardboard craftHealth

Man to man, explained simply

Romantic weekend, and he pulls back

Skipping the walk to the counter

Why an ED treatment needs four

One fix, and the other three?

Every guy blames just one thing

Four-part problem, one-part pill

Zack D Films styleHealth

Not one switch, four parts

Not in your head, four switches

Zack D Films styleHealth

That confident smile is actually dread

Night 42 of I'm just tired

Men on the street pick four

Street interviewHealth

One pill, outnumbered four to one

Zack D Films styleHealth

Mood perfect, body freezes up

Four ingredients, four different jobs

Luxury hypermotionHealth

Body works, except that one moment

Watch one brick wobble and fall

Five-minute visit, discreet delivery

Luxury hypermotionHealth

One pill keeps letting them down

It fades right in the middle

Zack D Films styleHealth

Brand recognition or the formula?

Street interviewHealth

Where does it go, mid-way?

Zack D Films styleHealth

The erection that clocks out early

Zack D Films styleHealth

The room was the awkward part

Under the tongue, not through dinner

Luxury hypermotionHealth

Every night is a coin flip

Zack D Films styleHealth

Would rather live with it silently

One job, but it takes four

Zack D Films styleHealth

Taking the pill and just hoping

Zack D Films styleHealth

Guys his age just go quiet

Ninety percent hard is still no

Zack D Films styleHealth

Two problems, most pills fix one

Cardboard craftHealth

One job, four problems

Cardboard craftHealth

Too scared for the pharmacy counter

Lego tower up, then falling down

One brick can't build the set

Blaming the wrong thing for years

Failed on the nights that mattered

Four pieces, and he brought one

In the mood isn't ready

Cardboard craftHealth

Ninety percent, and the nerves creep

Zack D Films styleHealth

Unplugging the excuse machine

He blamed stress, age, his head

Four price tags or one tablet

Cardboard craftHealth

The map of four doors

Cardboard craftHealth

Great comebacks, and his four-part problem

Turned on but two different switches

Cardboard craftHealth

What each of the four does

Cardboard craftHealth

Perfect body, one failing moment

Four names you can't pronounce

Cardboard craftHealth

Shows up on time, leaves early

Zack D Films styleHealth

Four things that must go right

Cardboard craftHealth

Body buffering at the worst moment

She's counting the tired nights

Whack one down, another pops up

A good night in four pieces

One job, a room of four

Cardboard craftHealth

Why it works for your buddy

Cardboard craftHealth

Buffering the second she's ready

Adding up the long way

Cardboard craftHealth

The night he stopped losing

The little machine that makes excuses

The long way versus one tablet

Cardboard craftHealth

Never said the words out loud

Wanting and getting hard are separate

Cardboard craftHealth

The quiet fight he kept losing

A comeback story in four parts

Hitting one of four, every time

Thought her metabolism was broken