CASE STUDY · HEALTH
LifeMD
Every ad we made for LifeMD, and what changed once their creative testing ran on diffusr formats.
The resultsbefore → after diffusr
ROAS
1.7×→3.2×
Avg cost per winner
$1,900→$151
Win rate
4.2%→10.7%
Creatives launched in 30 days
250Formats we used
Sample ads we made for LifeMDhover to play
36S
The warmest sweater she can't remove
CrochetHealth
11.1M
IMPR
$128.0K
AD SPEND
16S
When the routine isn't the problem
Product b-roll + VOHealth
12.5M
IMPR
$141.5K
AD SPEND
28S
First year in ages not dieting
Get ready with meHealth
12.6M
IMPR
$158.3K
AD SPEND
33S
Perfect house, wide awake at 3am
Barbie styleHealth
9.1M
IMPR
$114.5K
AD SPEND
21S
One hormone shift, four symptoms
Product b-roll + VOHealth
9.9M
IMPR
$112.0K
AD SPEND
33S
Soft yarn world turned scratchy
CrochetHealth
13.3M
IMPR
$144.3K
AD SPEND
35S
The symptom that gets no airtime
Barbie styleHealth
9.9M
IMPR
$114.0K
AD SPEND
33S
Her ninth fan won't fix it
Barbie styleHealth
10.9M
IMPR
$139.4K
AD SPEND
17S
The hormone that says settle down
2D cartoonHealth
10.3M
IMPR
$120.0K
AD SPEND
14S
Thermal scan of a hot flash
Thermal explainerHealth
10.1M
IMPR
$120.4K
AD SPEND
30S
One hormone moved the thermostat
Vox explainerHealth
9.9M
IMPR
$122.1K
AD SPEND
12S
Changing the sheets again
Product b-roll + VOHealth
10.7M
IMPR
$117.1K
AD SPEND
34S
Counting sheep that are also awake
CrochetHealth
8.0M
IMPR
$97.7K
AD SPEND
26S
Garden morning at 62, feeling good
Get ready with meHealth
9.8M
IMPR
$102.6K
AD SPEND
37S
Two hours at the cinema, uncomfortable
LegoHealth
10.7M
IMPR
$109.0K
AD SPEND
34S
Nine fans per household, charted
Vox explainerHealth
11.4M
IMPR
$114.1K
AD SPEND
40S
The symptom nobody explains
Vox explainerHealth
9.1M
IMPR
$102.8K
AD SPEND
39S
Not your soap, not your water
Vox explainerHealth
8.0M
IMPR
$85.4K
AD SPEND
37S
Why 3am, on the dot
Vox explainerHealth
7.9M
IMPR
$97.1K
AD SPEND
36S
Not printed on the box
Barbie styleHealth
8.5M
IMPR
$98.5K
AD SPEND
32S
Snowing outside, fanning herself indoors
Barbie styleHealth
9.4M
IMPR
$101.4K
AD SPEND
34S
The crochet lady starts unravelling
CrochetHealth
6.6M
IMPR
$76.5K
AD SPEND
38S
Waking at the same time nightly
CrochetHealth
7.4M
IMPR
$89.2K
AD SPEND
34S
Built brick by brick, one discomfort
LegoHealth
5.8M
IMPR
$73.2K
AD SPEND
30S
Dead tired all day, wide awake
LegoHealth
4.6M
IMPR
$60.0K
AD SPEND
42S
The 3am wake-up costs all day
LegoHealth
4.4M
IMPR
$58.9K
AD SPEND
33S
Only one in the room overheating
LegoHealth
6.1M
IMPR
$73.1K
AD SPEND
29S
Forget the scale, knees stopped screaming
UGC + b-rollHealth
4.7M
IMPR
$59.8K
AD SPEND
22S
Irritable by day, restless by night
UGC + b-rollHealth
5.7M
IMPR
$68.9K
AD SPEND
27S
Off the porch, back gardening
UGC + b-rollHealth
5.3M
IMPR
$57.6K
AD SPEND
19S
Brain fog then overheating, minutes apart
UGC + b-rollHealth
5.9M
IMPR
$62.8K
AD SPEND
24S
Everything she knew was wrong
UGC + b-rollHealth
4.0M
IMPR
$50.1K
AD SPEND
33S
Told to eat less, move more
UGC + b-rollHealth
4.3M
IMPR
$52.8K
AD SPEND
25S
Back in a size she'd retired
UGC + b-rollHealth
4.6M
IMPR
$58.0K
AD SPEND
26S
Ten years counting, scale never moved
UGC + b-rollHealth
3.9M
IMPR
$48.9K
AD SPEND
25S
Cheaper than everything she already quit
UGC + b-rollHealth
4.7M
IMPR
$54.7K
AD SPEND
28S
Thought it meant no more cookouts
UGC + b-rollHealth
4.1M
IMPR
$45.1K
AD SPEND
34S
A decade of diets, trainers, shakes
UGC + b-rollHealth
4.5M
IMPR
$55.1K
AD SPEND
23S
Fifteen years in the gym, nowhere
UGC + b-rollHealth
4.3M
IMPR
$55.8K
AD SPEND
28S
No meds without a real doctor
UGC + b-rollHealth
3.3M
IMPR
$42.8K
AD SPEND
11S
The patch, applied in the car
Benefits wall of textHealth
3.9M
IMPR
$47.8K
AD SPEND