diffusr Notes from the team
Short reads on what makes ads sell, from the people making them every day.
Remix ads that already work, and watch your CPA drop
The cheapest way to a lower CPA isn’t a new idea. It’s a winning ad with the parts swapped out.
How we got Shopee’s cost per winner from $470 to $97
1,500 creatives in 30 days, two formats nobody on the account had tried, and the way we find formats like them.
Prompting Seedance 2.5 vs 2.0: what actually changed
2.5 is not a bigger leap than 2.0 was. It is a more reliable one. Here are the prompt habits that matter now, from moving our builders over.
Creative fatigue is getting worse. Here’s what the brands beating it do.
Your best ad is dying faster than it used to. The brands that keep their costs down have stopped trying to make one great ad.
What actually converts for telehealth brands
Two telehealth brands, 400+ creatives, and cost per winner down more than 90%. The formats that carried it were not the ones we expected.
What an ad format actually is
A format is the part of a winning ad you can copy without copying the ad. Here is how we define one, and why we build everything around them.
Start from an ad that already works
Find what’s selling in your category, then make your version in one shot.