What actually converts for telehealth brands

Telehealth is a hard category to make ads for. You can’t show a real patient, you can’t promise results, and everyone in the feed is selling the same thing at a similar price.

We ran creative for two of them, Embody and LifeMD. The numbers:

• Embody: cost per winning creative $1,600 → $112, with 163 creatives launched in 30 days.
• LifeMD: average cost per winner $1,900 → $151, with 250 creatives launched in 30 days.

Here is what worked.

Characters beat people

Claymation, Pixar-style, crochet, Barbie-style. A crochet woman in a sweater she can’t take off says more about hot flashes than a real person could. A character can say the awkward thing out loud, and nobody scrolls past a yarn world turning scratchy.

Comparisons do the selling

Clone comparison ads put two versions of the same person side by side: $69 versus $129, zero pounds versus twenty-seven over the same weeks. The viewer does the math. You never have to make a claim.

Explain the symptom, not the product

Our best LifeMD ads barely mention LifeMD in the hook. “One hormone shift, four symptoms.” A thermal scan of a hot flash. Product b-roll with a voiceover about what is going on in your body. Viewers stop for the symptom they recognize. The brand earns the click after.

Volume is the real unlock

None of these formats wins every time. What changed the cost per winner was launching 163 and 250 creatives in a month instead of a handful, across ten different formats for LifeMD alone. When each ad is cheap to make, you can afford to find out.

In telehealth, the ad that wins is usually the one that makes someone feel understood before it sells them anything.